Internet Marketing







What is Internet Marketing?


Internet Marketing is application of Internet and associated technologies to accomplish the company's marketing objectives.


Online Marketing has to do with the Internet as a distribution channel. The Internet can be used as a PLACE to promote a services or product, supply information to prospective consumers and to reach different geographical regions and specific niche markets.


CUSTOMER centered marketing is the secret for success of any organization. Concentrating on client wants and needs will help a service to satisfy in fact to thrill its clients better and effectively. Due to the fact that acquiring a new consumer is pricey than keeping the existing customer, Building close relationships and keeping existing consumers is very important.
Online marketing is best utilized in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is very essential.


Web Marketing Tools


Search Engine Marketing


Search Engine marketing is very important due to the fact that 85% of Internet surfers use search engines to discover brand-new sites. Research reports show that most of online purchases stem from search engines. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of search engine traffic.



Email Marketing


Email is the most popular online activity. According to the research study findings 96% online users use E-mail. E-mail marketing can be used to drive sales, offer customer care and to construct close relationships with the consumers. Email marketing is an expense reliable Internet Marketing tool and the outcomes can be quickly determined. We can expect a higher response rate around 10-- 15% from an in-house E-mail list. If we are to rent an E-mail list from an outside source the response rates will be around 1 %.


Affiliate Marketing


This is called the profits sharing organisation design. Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Since you pay only for performance, affiliate marketing is risk free and cost effective marketing. Affiliate marketing allows services to reach specific niche markets in a more expense reliable manner.


Banner Advertising


Banner marketing was quite popular and click through rates were around 25% when its present for the very first time in 1994. At present we can't expect a conversion rate above 2 % from a banner advertising campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). Although the conversion rates are not satisfying banner marketing still thinks about as an efficient branding tool.


Viral Marketing


Viral marketing messages get 5-- 15% click through rate. 57% say word of mouth or viral marketing is their primary source of info about new websites.


Publicity


Promotion has to do with producing awareness, building trust and credibility. Online news release circulation plays the main role in this.


Search Engine marketing is crucial since 85% of Internet internet users use search engines to discover brand-new websites. E-mail marketing can be utilized to drive sales, supply client service and to build close relationships with the customers. Email marketing is a cost effective Internet Marketing tool and the outcomes can be quickly measured. Viral marketing messages receive 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of info about new sites.

















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